|Coupons and letter from Celestial Seasonings|
Next, Google the product manufacturers to find out their contact information. Most of the time, you will find a customer support e-mail, a postal mailing address, and/or a toll free number on the "contact us" link of their manufacturer's website. Sometimes this information can be found on product packaging under "comments or suggestions".
I recommend that you set up a free e-mail address for the purposes of signing up for coupons. This is to avoid getting spammy type e-mails in your regular e-mail account. Most reputable companies don't engage in selling consumers personal information, though. I doesn't hurt to take extra measures to protect your privacy, however.
Compose a short paragraph to the manufacturer explaining why you like or detest their products. The key is to be honest. If you have any comments or suggestions on how to improve the products, then mention it in the paragraph. Mention the names of the products that you like, also. Make the paragraph detailed, yet succint.
I would not make a direct request for coupons in the letter to the manufacturer, though. It is almost perceived by the product manufacturer as trying to get something for nothing. Retailers and product manufacturers spend millions of dollars in marketing and research expenses. They are interested in learning what consumer's think about their products and services. If you write a letter simply begging for coupons, it may go in the recycle bin or get deleted with no response. Remember to thank the manufacturer for taking the time to read your letter.
Another thing that I suggest is keeping track of the product manufacturers that you write to, the date that you send a letter, the date that you receive a response, and the type of response you receive. The types of responses that you receive are varied. Some manufacturers don't respond to letters, some simply send a thank you e-mail or letter in response, and others send freebies, high value coupons, and letters. For example, I received a thank-you e-mail from one manufacturer, but no coupons. They also started to send me consumer surveys about their products via my e-mail address. It is helpful to keep a log of your results so that you will know which companies to write to again in the future.
Making a template in your word processor software is a big time saver. You can insert the parts into the template that are more specific to each company that you write to. Also, if you prefer to speak to a live person, you can call the manufacturer's toll free number.
Here is an example of an e-mail that I sent to Celestial Seasonings:
I am writing this e-mail because I absolutely love your Sleepytime Extra Wellness Tea. It tastes so delicious with a little honey added. Just opening up the box of tea bags releases a burst of freshness and rich scents that lets me know that I am getting the real deal. When I brew this tea and drink a cup, it doesn’t take long for me to drift into a peaceful sleep. I wake up the next morning feeling refreshed without a drowsy, hang over. I also really appreciate that you are doing your share to help the environment. Please add me to your mailing list for when you have newsletters, special promotions, and new products. Thank you so much for your time.
About a week or so after I sent the e-mail, I received two coupons for 50 cents off 1 box of tea. I also received a thank you letter inviting me on a tour of their facility if I happen to be in the area.
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