The food
industry generates billions of dollars every year, especially those companies
which produce junk foods. What do I mean
by junk food? I use the term to describe
any food that is over processed, loaded with chemicals, and preservatives,
while not providing much nutritional value.
I consider such grocery items as pastries, chips, cereals, sugary
juices, sodas, energy drinks, to be junk food. Most items that you can find on
a fast food menu fall under the category of junk food. Of course, this is not an exhaustive list of
what constitutes junk food.
You might be
wondering, “How does junk food relate to my wealth?” Well, have you ever heard of the Latte Factor®,
by David Bach? It goes something like
this: If you stop (or drastically)
reduce your spending on that daily latte, and other similar impulse buys, you
will be in a stronger position to save and invest money, as well as get yourself
out of debt. The money that you spend on
lattes can be used instead to do other things like, fund your retirement or
invest.
I can
honestly say that I have spent well over $75,000 over a 15 year period on junk
food. That works out to about $13.70
daily that I spent on garbage foods. And I am being extremely modest as this
figure only includes money that I spent on fast food and energy drinks. Now imagine what I could (and should) have
done with $75,000 instead of spending it on fast food. Had I invested this money in an stock index
fund with an average 10% annual return, rather than wasting it, I would have
more than doubled the money at the end of 15 years! That’s the power of compounding.
Overspending
on junk food comes from bad habits, poor programming and ignorance. It is very
hard to kick that junk food habit, because it may be a habit deeply ingrained
in our subconscious, from childhood. I
remember reading about a study which concluded that children can identify the
golden arches of McDonald’s before they know how to spell their name. So, seeing the imagery of junk food in
advertising has subliminally programmed children in Western societies, to crave
junk foods and to think that consuming it is somehow cool.
It does make
sense doesn’t it? Think about how you
react when you see commercial advertisements of food on television. When you see those images of piping hot,
aesthetically pleasing foods, your mouth may start to water like Pavlov’s
dog. You may even begin to feel hungry,
when you weren’t even thinking about food moments before the ad. The advertisers know what they are
doing. They use psychology to try and
manipulate the subconscious mind and push our hot buttons.
Plus, we
sometimes live a very fast lifestyle and desire instant gratification. We feel often pressured to multi-task and get
everything done rapidly. Instead of
taking the time to cook good, natural food, we might develop the habit of
running to a fast food joint. We run to
the store or a fast food joint almost in a trance, with very little after
thought of what we are doing to our physical and fiscal fitness.
In the short
term, junk food is more convenient and appears to be cheaper. Over the long haul, junk food is not cheaper,
because junk food is bad for the human body.
As you know, consuming junk food may increase the likelihood of
developing chronic illnesses, like Type II diabetes, high cholesterol, heart
disease, high-blood pressure, etc. Medicines and medical treatments for these
illnesses are not cheap at all. In addition, people who require treatments for
these ailments, spend hours per year in doctor’s offices or hospitals,
receiving their medical treatments.
So, if you
are struggling with spending your money on junk food, then it is time for a
paradigm shift in this area of your life.
You might think that spending $5 here and there on junk food is not
much. However, by sitting down and
running the numbers you will see that it all adds up rather quickly.
I have a few
simple suggestions. If it didn’t come from the Earth, then it is most likely
junk food. That means that you should
avoid eating it. Also, start planning
your meals and your shopping trips ahead of time. This will cut out impulse buys at fast food
joints and retail stores. Prepare your
meals at home and pack them. For people
that aren’t very good with cooking, there is an awesome website called www.allrecipes.com, where you will find lots of
recipes for tasty, and easy to prepare dishes.
Take the
extra money that you would have spent on junk food and pay down your debt or
put it in a savings account. Many online
savings accounts offer higher interest payments and they aren’t quite as accessible
as traditional banks. So, that decreases
some of the temptation to go and withdraw your savings for foolish spending.
© Copyright
2014 Susan Broadbelt